Leadership & Culture

The sharpest strategy in the world isn’t worth much if it doesn’t resonate. An elegant plan – complete with goals, frameworks, and metrics – often falls flat, not because it lacks brilliance, but because it fails to find its voice within the team that must bring it to life. Strategy isn’t static; it’s a conversation, a shared understanding, and ultimately, a story.

And yet, so often, the narrative goes awry. Leaders get swept up in the allure of complexity, using jargon as a crutch rather than a tool. Teams are handed lofty visions but not the threads that tie those visions to their everyday reality. What results is a collective nod of agreement followed by a failure to act, not out of unwillingness, but out of uncertainty.